Before You Knew Me

 

I was asked to create and present a new campaign for JF&CS. 

I wanted to focus on showcasing more of the organization’s services, since they are not widely known, but instead of presenting them directly, I chose to tell the story from a person’s point of view.

 

My goal was to create a story of hope and empathy that people could relate to, centered on a present-day perspective where individuals are thriving and living their lives because they reached out and received support from our organization. 

 

The narrative was built around a “before you knew me” transformation, showing what life looked like before accessing help and how it changed after receiving it. The intention was to highlight real stories of survival and hope, and to encourage potential clients not to hesitate in seeking support.