Before You Knew Me - Campaign

I created and launched a campaign for JF&CS centered on hope and empathy. The goal was to highlight the organization’s impact through a more human, relatable lens, focusing on people who are thriving today because they reached out for support. Instead of directly presenting services, I used a storytelling approach to bring them to life through personal experience. The campaign was built around a “before you knew me” transformation, showing life before accessing help and the meaningful change that followed. The intention was to showcase real stories of survival and hope, while encouraging people who may be struggling not to hesitate in seeking support.